Business Development Centers help dealerships take their business and operations to the next level. You’ll commonly find business development centers in large-scale dealerships while small scale and independent dealers don’t tend to need one.
A BDC alone will not further the success of your dealership. A successful BDC requires input on the part of updated technology, staff members, and software. For an auto dealership, a BDC attracts customers to your business in a variety of ways.
The main hierarchy of a BDC consists of management and the customer service representatives who answer the calls. One customer service representative is a receptionist, so if your dealership is small, you don’t need a BDC. Most BDCs have a minimum of 4 employees, so consider this before integrating a BDC into your dealership.
There are several benefits of using a BDC for your auto dealership. To find out more, continue reading.
Main Benefits of Using an Auto Dealer BDC
The most obvious benefit of a BDC is to increase your dealership sales, but there are many ways in which it can do so. First, the primary advantage of using a BDC for your auto dealership is that you can book more appointments. More appointment bookings mean more customers are looking at cars, so you can streamline the appointment booking process hassle-free.
Another benefit of using an auto dealer BDC is that you can follow-up with customers more efficiently. You can also use a BDC to ramp up your outbound customer acquisition efforts. Try assigning a few of your BDC employees to only outbound calls to see how well they manage to get appointments set.
Auto dealership BDCs make it easy to answer all of your inbound calls without missing a single one. This can result in improved customer relations, new leads, faster customer service resolution times, enhanced dealer image, and more.
Here are some other benefits that using a BDC can introduce to your business:
- Streamlined inventory management
- Part ordering/stocking
- No need to use voicemail when customers call
- Reduced hold times for your callers
- Increased lead conversion
- Recapturing denied customers
To experience all of these benefits in their fullness, you need to follow a few key steps. First, always set goals for your BDC so you can monitor its progress. Make sure you have software that can track and analyze the data collected by your BDC. Doing so will allow you to improve your BDC’s operation based on direct customer input.
Often times it may be the right idea to outsource your BDC efforts, in which case we might be the right fit with our Managed BDC Services
Increase your BDC Results
While a BDC has many advantages, running one for even large dealerships is often a hassle. If you want to implement a BDC into your dealership but don’t want to spend time setting it up yourself, there is a solution. EliteBDC is a third-party BDC provider that enables you to get all of the positive results from a BDC without moving one into your physical dealership.
EliteBDC can manage all aspects of your dealer operations with leading-technology and dedicated support. Visit the official EliteBDC website to find out more!
